Google is the most famous and largest search engine in the world. Everyone who has a smartphone must use Google to find references and desired information.
A good market and very suitable for friends who want to advertise online, following the current era, many activities are carried out only through smartphones.
Google Adwords is a paid online advertising program by Google. Through Google Adwords, you can create ads to reach the right audience.
Google Adwords & Google Adsense
The difference between Google Adwords and Google Adsense is that Google Adsense is used by publishers, while Google Adwords is used by advertisers.
When users enter keywords in search engines, Adwords ads will appear at the top, branders usually call it SEM (Search Engine Marketing).
Advertising online using Google Adwords is very appropriate to promote products and services. You can advertise online with Google Adwords, you only need to pay via PPC campaign, i.e. you pay every time you appear and click.
Advantages of Google Adwords
• Target the right marketing audience
• Ad results as desired
• Accurate reports
Advertising Costs on Google Adwords
The cost of advertising using Google Adwords varies, because currently Google uses the Auction system. You only optimize the ads that are shown in the ad unit at the most cost-effective way.
In Indonesia, the cost per click starts from $0.58/search, $0.01/view and $0.02 /view for videos.
Steps to Advertise on Google Adwords
• Create a Google Adwords account
• Define advertising objectives
• Decide what type of ad you want to show
• Complete basic settings
• Determine the time and duration of the ad
• Define ad location reach
• Set a daily billing budget for advertising
• Specify the desired keywords
• Define ad display
• Complete payment
Advertising using Google Adwords is perfect for friends who have Bussines Owner, but it costs a lot of money to advertise through SEM (Search Engine Marketing). May be useful!